The Neighborhood

Work, shop, and play in one of NYC’s busiest and most vibrant districts


The 34th Street District is comprised of 31 busy blocks in the heart of Manhattan. It’s a working district, with over 100,000 office workers coming in daily. It’s a gateway to the city for visitors from New Jersey, Long Island, and the entire eastern seaboard, and is also a magnet for tourists and fans of music and sports. 34th Street is also one of the greatest shopping districts in New York. Home to over 175 department stores, specialty shops, and national chain flagships, 34th Street offers a huge selection of apparel, shoes, accessories, jewelry, cosmetics, and more, for every taste or budget.

The 34th Street District is accessible by several subway and bus lines, and the LIRR and New Jersey Transit trains. Visit for all New York City transit and LIRR info, and here for New Jersey Transit info. Click here for driving directions to Herald Square.

More BID Programs

The 34th Street Partnership business improvement district keeps one of NYC's greatest shopping districts clean, safe and attractive to businesses, workers, and visitors.

Visitor Services

Need information on stores, Broadway shows, tourist attractions, and more? Visitors Services is here to help.

Public Spaces

Find a spot to sit, enjoy the trees, or people watch in one of New York City’s busiest neighborhoods

Herald and Greeley Square Parks

The restoration of Herald and Greeley Squares, completed in 1999, was 34SP’s most dramatic capital project. Transforming what had been concrete wastelands into gorgeous oases in the heart of the District, the project created a much-needed space that serves workers, shoppers, and tourists alike. Each Square offers chairs, tables and umbrellas, immaculate free restrooms, and food kiosks operated by Wafels & Dinges and Takumi Taco. Herald and Greeley Squares have also served as sets for TV and film projects, as sites for product openings, and as quintessentially “New York” backdrops for photo shoots. And for over fifty years the image of Herald Square as the terminus for Macy’s Thanksgiving Day Parade has beamed into millions of American homes.

Broadway Boulevard

For over a decade, Herald and Greeley Squares have anchored the 34th Street district. In 2009, NYC’s “Broadway Boulevard” project closed Broadway to vehicle traffic between 35th and 32nd Streets, creating a pedestrian zone that more than doubled the passive space provided by the Squares. 34SP immediately began to program the newly pedestrianized space, installing chairs, tables, planters, and umbrellas and providing activities and entertainment.

What had once been one of the most congested streets in the city quickly became a place of relaxation, rendezvous, and recreation. 34SP provides, free to the public, a ping pong area, fitness classes, improv lessons, salsa dancing classes, outdoor art instruction, poetry open mic nights, financial literacy seminars, pop-up food markets, and more. This is a dynamic space, featuring new classes and programs every summer in the public spaces that surround Herald and Greeley Squares.

Park West and Park East

These two public spaces bookend One Penn Plaza between 7th and 8th Avenues, and 33rd and 34th Streets. Surrounded by restaurants and shopping, they are a place of respite for workers, shoppers, and visitors. In warmer months, enjoy free programming like juggling lessons, giant games at our Midtown Recess, origami lessons, ping pong tables, and more.


Keeping a busy neighborhood such as 34th Street green with trees and colorful with flowers is challenging work. The Horticulture Department replenishes the district’s planters and baskets with 25,000 season-appropriate bulbs. In May, we plant over 25 species of annuals in the planters and baskets along 34th Street and in the gardens at Herald and Greeley Squares. Late October, the treepits along 34th Street are filled with harvest-themed cornucopia. The parks at Herald and Greeley Squares undergo three complete horticultural changes each year, and are decorated with lights, holly, and festive arches for the duration of the holiday season.


Discerning visitors to 34th Street notice that our street furniture is a cut above that of other city districts. We design, develop, and closely monitor the production of each element, resulting in attractive, high quality, and coordinated street furniture that lend 34th Street a signature look.

Street Furniture

Benches, bikes racks, lightpoles, and more, many designed in-house

Herald Square Wallpaper

Park-ify your video chat with Herald Square Park photos! Our lush horticulture and plantings are available for your virtual meeting background pic.

Scroll through photos above, choose your favorite(s), and:

PC computer: right-click on the image, choose “Save Image As” and put in your preferred location.

Mac computer: hold the control button down while clicking, choose “Save Image As” and put in your preferred location.

Phone: touch and hold the image, then click “Save” or “Add to Photos”.

Then, follow these steps to change your Zoom background. Take a screenshot once you’ve got your park background and share with us by tagging @34thstreetnyc on Twitter and Instagram!

Want to use our photos for other purposes? Email