Job Openings + RFPs

34th Street Partnership is hiring part-time, seasonal Winter Associates to support customer service and ride operations at the Herald Square Holiday Fair. The Holiday Fair includes four attractions with varying capacities, photo opportunities, and holiday shops. In this role, Winter Associates help ensure safe, efficient, and enjoyable ride operations while providing excellent customer service to guests of all ages. Winter Associates can expect to work in the following areas:

• Supporting fair operations. Work across multiple assigned posts and responsibilities as operational needs require, including attractions, ticketing, guest services, line management, and special event support.
• Staffing the ticket booth. Responsibilities include but are not limited to opening and closing the booth, assisting visitors with purchasing attraction tickets and troubleshooting issues, and answering questions about the fair and other park amenities. Associates will sometimes need to step outside of the booth to assist with crowd control and/or line management.
• Operating the attractions. Safely and efficiently load and unload visitors, monitor ride queues, confirm guests meet posted safety and height requirements, provide clear boarding instructions, secure riders as needed, and maintain steady guest flow while following all operating procedures.
• Assisting with crowd control and line management. Give clear directions, help maintain orderly queues, and remain flexible across assigned posts.

Responsibilities:

• Operate and monitor rides safely and efficiently
• Assist riders with boarding and exiting rides
• Manage guest flow at ride entrances and exits by giving clear directions, monitoring queues, and keeping boarding areas orderly and safe
• Enforce all safety rules and height requirements
• Report mechanical concerns promptly
• Provide friendly and professional customer service
• Maintain cleanliness and organization around ride areas
• Climb raised platforms and staircases as part of routine tasks
• Deliver clear verbal safety instructions to guests

Minimum Qualifications

• Retail, customer service, or visitor services experience
• Cash-handling experience
• High school diploma or GED certificate
• Strong sense of responsibility and attention to detail
• Ability to work in a fast-paced, public-facing environment
• Willingness to work evenings, weekends, and holidays as needed

Required Knowledge, Skills, and Abilities

• Strong communication and interpersonal skills; ability to work in a team environment
• Ability to lift to 25 pounds waist high
• Must be able to lift, stand, stoop, walk, and reach comfortably throughout the shift
• Responsible and detail-oriented with excellent observation skills
• Organized and able to prioritize tasks in order of importance
• Ability and willingness to work evenings, weekends, and major holidays
• Access and responsiveness to email and text
• Ability and willingness to work outside in a variety of weather, stand for long periods of time, and get your hands dirty

Preferred Qualifications

• Bachelor’s degree

This position begins with a three-week trial period. Associates who receive a passing evaluation after three weeks will be invited to continue in the role.

The Winter Associate role is expected to begin in early November and run through early January. The length of the season and hours of operation are subject to change. Successful hires will be eligible for other seasonal employment opportunities with 34th Street Partnership and its sister company, Bryant Park Corporation.

To Apply
Interested candidates should email their resume and a cover letter to winterjob@34bp.org with “34th Street Winter Associate Application” in the subject line.

Bryant Park Corporation and the 34th Street Partnership are hiring seasonal Winter Associate Managers to oversee customer service staff at the Bank of America Winter Village and the Herald Square Holiday Fair.

Winter Associate Managers must be energetic and assertive team leaders, enjoy working with the public in a variety of weather conditions, and be willing to get their hands dirty. A successful Winter Manager will have excellent customer service instincts, strong organizational skills, and the ability to multitask. The responsibilities of the Winter Associate Manager include, but are not limited to:

• Oversee the team of Winter Associates at both locations. This includes assigning duties and posts, monitoring breaks, ensuring staff are following schedules and procedures, and providing direction and support throughout the shift.
• Supervise day-to-day operations. Monitor staffing, guest flow, cleanliness, inventory, and general conditions at assigned areas and address issues as they arise.
  Field issues escalated by Winter Associates. Answer questions, resolve customer service concerns, make on-the-ground judgment calls, and determine when an issue needs to be escalated to office or senior management.
• Support customer services and crowd management. Assist with line management, crowd control, ticketing, and other public-facing responsibilities as needed.
• Coordinate between jobsites and departments. Communicate with office staff, park staff, and Winter Associates to ensure operational needs are addressed.
• Step into associate-level duties when needed. Managers should be prepared to perform the same customer service, ticketing, retail, attraction, crowd management, and other operational tasks expected of Winter Associates when staffing or operational needs require it.
• Monitor operating procedures. Ensure staff are following established procedures and immediately address safety or operational concerns.

Minimum Qualifications

• Staff management or supervisory experience
• Retail, customer service, visitor services, event operations, or related experience
• Strong communication and interpersonal skills
• Ability to work effectively as part of a team and lead staff in a fast-paced public environment
• Strong judgment and problem-solving skills
• Ability to multitask and prioritize tasks based on operational needs
• Ability and willingness to work evenings, weekends, and major holidays 

Required Knowledge, Skills, and Abilities

• Outgoing, mature, positive, and proactive
• Responsible and detail-oriented with excellent observation skills.
• Organized and able to prioritize tasks in order of importance.
• Strong customer service instincts and ability to handle difficult or unexpected situations professionally.
• Ability to give clear direction and hold staff accountable for following procedures and schedules.
• Willingness and ability to work outside in a variety of weather conditions and stand for long periods of time.
• Willingness to get hands dirty and assist with physical and operational tasks.
• Must be able to lift, stand, stoop, walk, and reach comfortably throughout the shift
• Ability to lift to 25 pounds at waist level
• Access to a cell phone with photo and texting capability
• Access and responsiveness to email

Preferred Qualifications

• Bachelor’s degree

Managers can expect to work approximately 30–40 hours per week. Availability to work nights, weekends, and major holidays are required.

The Winter Associate Manager role is expected to begin in mid-October and run through early March. The length of this position and hours of operation is subject to change based on our staffing needs.

This position begins with a three-week trial period. Managers who receive a passing evaluation after three weeks will be invited to continue in the position.

To Apply
Interested candidates should email their resume and a cover letter to winterjob@34bp.org with “Winter Associate Manager Application” in the subject line.

Find the full RFP here

Issue Date: 9/28/2026
Due Date: 10/13/2026

Proposals should be submitted electronically in addition to the hard copy, delivered to the address below. Eletronic proposals should be submitted to 34SP at gmccartney@34bp.org.

Proposals shall be addressed as follows:
34th Street Partnership
1065 Avenue of the Americas
Suite 2400
New York, NY 10018
ATTENTION: Grace McCartney