About Us

A premiere tourist destination encompassing NYC's greatest shopping corridor, storied public spaces, and landmark attractions, all in a 31-block district

Management + Board

The 34th Street Partnership (34SP) is a not-for-profit, private management company organized as a business improvement district (BID). 34SP is funded by assessments on property within its boundaries, fees from Herald and Greeley Squares’ concessions, and revenue generated by events in the squares. One of the most ambitious BIDs in the United States, 34SP receives no tax dollars, nor does it solicit funds from philanthropic donors. The public pays not one cent for the outstanding services and capital plant that the Partnership delivers.

Mission Statement

The 34th Street Partnership’s management team includes talented professionals in the fields of urban management, sanitation, security, industrial design, graphic design, horticulture, retail services, event planning and management, visitors’ services, and information systems. A privately funded organization with the responsibility of providing sanitation and security services over a 31-block area, 34SP also maintains over 2,000 pieces of street furniture, mostly of 34SP’s own design, and keeps the District green by maintaining trees and planters. Because of the public nature of its endeavors, 34SP cooperates closely with city agencies including New York City’s Police, Parks, Transportation, Sanitation, and Small Business Services departments to help ensure the safety and vibrancy of our neighborhood. Our Board of Directors includes District property owners, business owners and residents, the Mayor and Comptroller of NYC, the NYC Council Speaker, the Manhattan Borough President, and representatives from LIRR, NJ Transit, and Manhattan Community Boards 4, 5 & 6.

Board of Directors

Gaston Silva, Vornado Realty Trust
Daniel A. Biederman, 34th Street Partnership
Jose E. Andrade, Thomas Publishing Co.
Andrew Bauman, Morgan Stanley
Daniel Biederman, 34th Street Partnership
Louis Brause, Brause Realty, Inc.
Mark Centoducati, Amazon
Alan B. Chun, Brookfield Property Partners
Jonathan Coun, Interpublic Group
Eli Daskal, B&H Photo-Video-Pro Audio
Mike Decataldo, Amtrak
Scott Domansky, PRD Realty
Jared L. Epstein, Aurora Capital Associates
Hal Fetner, Durst Fetner Associates
Joel G. Fisher, Madison Square Garden
Dr. Robin Garrell, CUNY Graduate Center
David P. Golab, WSP USA
David R. Greenbaum, Vornado Realty Trust
Bruce Goldner, Skadden, Arps, Slate, Meager & Flom
Eric Gural, GFP Real Estate
Stephen D. Haymes, Haymes Investment Co.
Michael Hirschhorn, Jenel Management
Louis Jerome, JEMB Realty Corp.
Steven J. Kaufman, Kaufman Organization
Sarah Kennedy, Zillow
Thomas King, AMC
Patrick Kinzler, HLW International LLP
Jenna LaPietra, Accenture
Jason Lerner, Starbucks
Peter Levenson, Kibel Companies LLC
James Lewis, 361 West 34th Street Corporation
Ephram Lustgarten, Global Holdings Management
Peter L. Malkin, Esq., Empire State Realty Trust
Esther McCarthy, Mercy College
Frank McCreay, Circle Realty Group
John C. McGinley, J.P. Morgan Chase
Martin Meyer, Meyer Equities
Charles Miller, Macy’s
Amit Patel, COVE Properties
Berndt Perl, APF Properties
Ann Peterson, New Yorker Hotel
Edward Piccinich, SL Green Realty Corp.
Penry Price, LinkedIn
Andrew S. Ratner, The Feil Organization
Marcus Sanders, Starbucks
Alan Schall, Tower 111 LLC
Gaston Silva, Vornado Realty Trust
Greg Sutherland, Elk Investors
Michael J. Sweeney, HNTB
William Thornton, The Continental
Kenneth Walsh, Adams & Company Real Estate LLC
Martin Whelan, Stout NYC
James Winter, Segal Group
Eric Yu, TD Bank
Hon. Scott Stringer, Comptroller of the City of New York
Hon. Corey Johnson, Speaker of the Council of the City of New York
Hon. Jonnel Doris, Commissioner of Small Business Services
Hon. Gale Brewer, Manhattan Borough President
Kevin S. Corbett, New Jersey Transit
Philip Eng, Long Island Railroad
Lowell D. Kern, Manhattan Community Board 4
Vikki Barbero, Manhattan Community Board 5
Molly Hollister, Manhattan Community Board 6


Dan Biederman, President


Kati Solomon, Vice President, Operations
Izzie Deixel, Deputy Director of Operations
Rachel Zurier, Operations Manager
Max Wycisk, Operations Analyst
Kevin Capuno, Receptionist/Office Manager/Research Assistant


Kevin Ward, Vice President, Security and Operations
Jean Daniels, Clerk/Dispatcher

Capital Projects

Craig LaCaruba, Vice President, Capital Projects
Don Bussolini, Project Director
David Martin, Project Director
Rich DeRancy, Senior Project Manager
Robert Crews, Senior Maintenance Manager
Scott Giles, Senior Electrician


Maureen Hackett, Director of Horticulture
Amadou Thiam, Assistant Director of Horticulture

Retail and Visitor Services

Dan Pisark, Vice President, Retail Services
Quentin Robbins, Director of Visitor Services
Tricia Lewis, Director of Digital Media
Jason Feliciano, Assistant Manager of Visitor Services


Ignacio Ciocchini, Vice President, Design
Julie Ember, Associate Director of Design
Eric Mueller, Associate Director of Graphic Design
Thomas Hamilton, Senior Graphic Designer
Neha Sabnis, Senior Urban Designer
Alexa Gonzalez, Senior Urban Designer
Emma Winick, Design Assistant

Brand Partnerships and Events

Irene Vagianos, Vice President, Brand Partnerships and Events
Alice Cashman, Associate Director of Events
Matt Castellan, Director of Brand Partnerships
Rinesty Rusli, Events and Programming Associate

Accounting and Administration

Peter Ciriello, CFO
Inessa Kanevskaya, Deputy Controller
Kathleen Chalmers, Accountant
Claire Austin, Executive Assistant

Information Technology

Tomo Nakanishi, IT Manager


Vinny DeGennaro, Director of Sanitation
John Francis, Deputy Director of Sanitation

Reports and Financial Statements

District Membership

If you are an owner, commercial or residential tenant of one of the buildings in the 34th Street Partnership District, download and complete this form.

Awards + Press

In 1989, at the request of then-Mayor Ed Koch, formation of the 34th Street Partnership began, and in 1992 the Partnership was officially established as one of New York’s first Business Improvement Districts. 34SP was instrumental in 34th Street’s dramatic renaissance in the 1990s, and has consistently been credited as innovators in the realm of public space management. As our efforts have grown, we continue to receive distinction for our work in the form of awards and mentions in some of New York’s most prominent media outlets.


The 34th Street Partnership has received various awards and honors in areas ranging from Design and Landscape Architecture to Neighborhood Development and Social Entrepreneurship. Read More


Media coverage of 34th Street has included feature articles and highlights in The New York Times, The New York Post, The Wall Street Journal, Crain’s, The Commercial Observer, and many others. Regional coverage has also been extensive on radio, television, and the Internet. Read More

Brand Partnerships + Advertising

The success of 34th Street’s exciting amenities and programs is linked to 34th Street Partnership’s ability to partner with leading brands and corporations. With millions of annual visitors, outstanding demographics and an unsurpassed ability to use the neighborhood’s assets to leverage and express a partner’s message, we are ready to work with your company to bring your offering to our patrons. Past partners include Target, H&M, Samsung, Macy’s, Mini Cooper, Ben & Jerry’s, Cracker Jack, Sports Illustrated, MasterCard, and many more.

Contact us

Please email our team at sponsorships@urbanmgt.com if you have a vision you would like to see come to life in the 34th Street District.

For street pole banner advertising inquiries, please contact events@urbanmgt.com.

Hold an Event

In order to determine whether your proposed event is appropriate for Herald or Greeley Square Park and to determine an appropriate site fee for your event, please email our events staff.


For large-scale events, it is recommended that you contact us as far in advance as possible, generally three to six months prior to your preferred event date(s).

Other events may be considered with a lead time of at least one to two months.

Events will be reviewed, usually within one to two weeks, at which point one of our events associates will contact you.

Event Fees

Site fees are based on the details submitted in a fully completed proposal. Estimated fees cannot be given until a complete proposal has been submitted and reviewed by the Events Department.

Herald and Greeley Squares receive no city, state, or federal money and are funded entirely by earned income. A large part of this revenue comes from fees charged to those who wish to use our park spaces for a commercial, profitable, promotional, or exclusive event. All site fees are used to operate, maintain, and improve the Squares’ beauty and functionality.


Herald & Greeley Squares

Forming a bowtie centered on 34th Street, these meticulously maintained jewels provide a place of respite for shoppers and office workers, and make a quintessentially “New York” backdrop for events, films, and photo shoots.

They are among the few green spaces in Midtown Manhattan and feature movable chairs and café tables, large sun-shielding umbrellas, and beautiful gardens that change throughout the year.

Broadway Boulevard

Broadway Boulevard is the stretch of three distinct pedestrian plazas located adjacent to Herald and Greeley Square Parks in the heart of the 34th Street Partnership Business Improvement District. The plazas and are available for cultural, private, and promotional/commercial activities. They are also the location of free fitness and dance classes offered each summer to the public.

About the 34th Street District

Herald and Greeley Squares are located at the crossroads of some of the city’s busiest and most heavily-used attractions, stores, and transportation hubs:

  • 600,000 commuters through Penn Station per day (over 200 million per year)
  • 38.5 million subway passengers per year at the Herald Square/34th Street subway station
  • 20 million shoppers visit Macy’s per year
  • 10.2 million PATH train users at the Greeley Square Park station each year
  • 4 million yearly sports fans, concert goers, and more at Madison Square Garden
  • 3.5 million visitors to the Empire State Building’s Observatory per year

Photos + Film Shoots

All film, video, and photo shoots in Herald or Greeley Square require a permit.

A 34th Street Partnership permit is required to shoot in any portion of the Square and its adjacent sidewalks.

Most shoots will be required to pay a site fee.

Why is there a fee to hold a shoot in a public park? 34th Street Partnership receives no city money and Herald and Greeley Squares are funded entirely by earned funds. A large part of this revenue comes from fees charged to those who wish to use the Squares for their own profitable, promotional, or exclusive use. All site fees are used to maintain and improve the park’s beauty and functionality.

Site fees are determined by the following criteria:
Complete the application including the site map indicating the exact location in the Square where you wish to shoot.

  • Type of shoot (editorial, commercial, stock, etc.)
  • Duration of shoot
  • Size of the crew
  • Amount of equipment and complexity of setup used
  • Location and amount of space used within the Squares
  • Publicity potential for the Squares


  • Neither people nor equipment are allowed in the flower beds or planters at any time
  • 34SP must have advance notice of all electrical needs, (e.g. whether or not you provide your own generators)
  • If you plan to conduct interviews of visitors, 34SP must pre-approve interview questions
  • 34SP must pre-approve of the script for scenes to be shot in the Squares.
  • All fees, insurance certificates, city permits, and final permit application must be received before permission to film will be granted

Applying for a Permit

Permit application

“Contribution” slot should be left empty, as a site fee will be determined by the 34SP Photo/Film Shoot Coordinator.

Upon receipt of your application, you will be notified of a site fee and if a certificate of insurance or damage deposit will be necessary.

Your completed application should be emailed to: film-photo@34bp.org or faxed to: 212-719-3499, Attn: Photo/Film Shoot Coordinator.

Timeline for Approval

Permit applications should be submitted as far in advance as possible, at least 48 hours prior to your proposed filming date.

Job Openings

Come work with us!

Games Host

The Bryant Park Corporation and 34th Street Partnership are hiring part-time, seasonal staff responsible for overseeing game areas in their parks and public spaces. Game areas are designated zones for playing board games, ping pong, and other activities. Hosts serve two valuable functions:

  • Act as an ambassador of the parks and public spaces, and interact with the public.
  • Facilitate activities, which includes being aware of the rules of play, actively demonstrating and explaining games to participants, enforcing area rules, managing inventory, and maintaining equipment.

Responsibilities for each game area vary slightly but all include: setting up each area at the start of the day and making it available for public use; maintaining game areas throughout the day by sanitizing equipment, picking up litter, and neatly storing equipment not in use; engaging the public, fostering participation, and ensuring respectful use of the space; considering ways to improve the activities offered to the public, then reporting observations accurately and comprehensively to supervisor. Hosts can expect to work at most, if not all, of the game areas at some point during their employment.

Hosts are expected to uphold the employer’s mission: to create a rich and dynamic visual, cultural, and intellectual outdoor experience for New Yorkers and visitors alike in one of the greatest public spaces in the world.

Hosts work 10-40 hours per week.


  • BA preferred – consideration given to undergraduate work plus experience in recreation, coaching or park management
  • Strong communication and interpersonal skills; ability to work in a team environment
  • Willingness and desire to get hands dirty
  • Outgoing, playful, mature, positive and proactive
  • Experience in customer service
  • Responsible and detail-oriented with excellent observation
  • skills
  • Ability and willingness to work exclusively outside and stand for long periods of time
  • Ability to lift 25 pounds or more
  • Ability and willingness to work evenings and weekends
  • Ability to update an online spreadsheet on a tablet to document visitor counts and daily observations
  • Access to a cell phone with photo and texting capability
  • Access and responsiveness to email


  • Communicate politely and positively with the public and serve as an ambassador of the parks and public spaces
  • Maintain appearance of game areas and sanitize shared equipment
  • Facilitate game play and enforce area and park and public space rules
  • Report equipment needs and behavior incidents in a timely manner
  • On a daily basis, setup and takedown free activities offered to the public
  • Record and report the number of participants
  • Staff special events or tournaments
  • Take direction from management staff regarding special assignments

This position begins with a three-week trial period. Hosts who receive a passing evaluation after 3 weeks will be invited to continue in their position.

The game areas generally remain open from April through October. Hours are typically 11am to 7pm with some exceptions for special events. Preference will be given to candidates with more flexibility in their schedules, and a genuine desire to work hard.

Interested candidates should email their cover letter and resume to gamesjob@urbanmgt.com with “Games Host” in the subject line.

Public Programming Assistant

***Applicants must email ppa@urbanmgt.com with “Public Programming Assistant” and your name in the subject line. A cover letter is required to be considered for this position.***

Bryant Park Corporation and 34th Street Partnership seek seasonal, part-time Public Programming Assistants (PPAs) to work at free public events. PPAs work under the supervision of Program Managers to ensure successful event execution. Events and programs the PPAs can expect to assist with will include: literary events; music, dance, and theater performances; children’s events; fitness classes, and more events to be determined. PPAs who demonstrate impressive customer service skills and/or interest in retail will also be given the opportunity to supplement their event work with shifts in the Bryant Park Shop + Info kiosk, selling park merchandise and providing information to visitors.

Public Programming Assistants must be energetic and assertive, enjoy working extensively outdoors, and be willing to get their hands dirty. PPAs must be passionate and think critically about the public events and activities hosted in Bryant Park, Herald Square Park, Greeley Square Park, and Broadway Boulevard public plazas.

Public Programming Assistants can expect to work a range of irregular shifts as the parks’ and plazas’ robust event schedules dictate. Ideal applicants are college graduates with an open and flexible schedule, or with consistent evening and/or weekend availability. The position is expected to suit those looking to supplement a part-time job.

Applicants must be available to work from early May through September (exact dates are flexible). Training will take place in late April or early May – if hired, PPAs will be expected to make themselves available.

Compensation is $15 per hour.
Assistants may work anywhere between 15 - 35 hours per week, depending on how personal availability and the event schedule overlap.

Public Programming Assistants are expected to uphold the mission of creating a rich and dynamic cultural, visual, and intellectual outdoor experience for New Yorkers and visitors alike in some of the greatest public spaces in the world.

This is an excellent opportunity to gain valuable event production experience by working for two organizations that are dedicated to making New York City safer, cleaner, more beautiful, and more engaging. The PPA Program also offers opportunities for professional development, to allow participants to develop skills and knowledge relevant to the event planning, production, and public space management fields.

Duties include:
To Apply:

  • Execute public programs and activities in the parks, including equipment setup, communication with instructors and/or performers, crowd management, and supervision of the event
  • Serve as a park ambassador and interact with visitors politely and patiently
  • Troubleshoot logistical event issues and manage accordingly
  • Coordinate with other park staff for event setup and breakdown
  • Document events by conducting attendance counts and taking photos as needed
  • Opportunity to work at the onsite Bryant Park Shop & Info kiosk, providing information and selling park merchandise
  • Prepare timely reports on event execution for Program Managers
  • Prepare materials for upcoming events, including informational signage and brochures
  • Fulfill administrative duties, including data entry, as needed and as scheduling allows
  • Four-year college degree, completed or in progress, is preferred
  • Flexibility to work non-traditional/irregular hours – must be available Thursday and Friday evenings and some weekends for most of May through September, especially June, July, and August
  • Responsible, proactive, mature, and outgoing
  • Possess strong communication and observational skills
  • Possess a “no job too small” attitude, willing to get hands dirty to produce a successful result
  • Ability to think critically about successes and flaws of an event
  • Ability to maintain high energy and friendly attitude throughout entire shift
  • Ability and willingness to work outdoors in most weather conditions
  • Ability to take direction, but also problem-solve individually as needed
  • Ability to lift 20 pounds regularly and 50 pounds occasionally, and stay on feet for extended periods of time
  • Experience in event planning, event staffing, retail and/or customer service preferred
  • Interest in event planning, production, recreation, and/or public space management

Interested candidates must email ppa@urbanmgt.com with “Public Programming
Assistant” and your name in the subject line. In the body of the email, include a cover letter expressing your unique qualifications and interests—a cover letter is required to be considered for this position. Please attach your resume in .doc or .pdf format.

Phone calls and office visits will NOT be accepted. Due to number of applications, we will only be contacting applicants with whom we wish to move forward.

Bryant Park Corporation / 34th Street Partnership

1065 Avenue of the Americas

Suite 2400

New York, NY 10018

Contact Us

34th Street Partnership

1065 Avenue of the Americas
Suite 2400
New York, NY 10018

Phone: 212-719-3434
Fax: 212-719-3499

If you would like to send us your press kit, please send it to our mailing address.

We are always interested in hearing your thoughts and comments about the 34th Street Partnership. If you have a comment, suggestion, question or complaint, please direct it to one of the following email addresses.

Questions and Comments

If you have a question, comment or complaint, please email 34th Street Partnership.


If you would like more information about events or would like to find out how to hold an event in one of our public spaces, please email events@urbanmgt.com.

Information can also be found in the Hold an Event section of this site.


If you are from the press, and would like PR information about the 34th Street Partnership, please email press@urbanmgt.com.