About Us

A premiere tourist destination encompassing NYC's greatest shopping corridor, storied public spaces, and landmark attractions, all in a 31-block district

Management + Board

The 34th Street Partnership (34SP) is a not-for-profit, private management company organized as a business improvement district (BID). 34SP is funded by assessments on property within its boundaries, fees from Herald and Greeley Squares’ concessions, and revenue generated by events in the squares. One of the most ambitious BIDs in the United States, 34SP receives no tax dollars, nor does it solicit funds from philanthropic donors. The public pays not one cent for the outstanding services and capital plant that the Partnership delivers.

Mission Statement

The 34th Street Partnership’s management team includes talented professionals in the fields of urban management, sanitation, security, industrial design, graphic design, horticulture, retail services, event planning and management, visitors’ services, and information systems. A privately funded organization with the responsibility of providing sanitation and security services over a 31-block area, 34SP also maintains over 2,000 pieces of street furniture, mostly of 34SP’s own design, and keeps the District green by maintaining trees and planters. Because of the public nature of its endeavors, 34SP cooperates closely with city agencies including New York City’s Police, Parks, Transportation, Sanitation, and Small Business Services departments to help ensure the safety and vibrancy of our neighborhood. Our Board of Directors includes District property owners, business owners and residents, the Mayor and Comptroller of NYC, the NYC Council Speaker, the Manhattan Borough President, and representatives from LIRR, NJ Transit, and Manhattan Community Boards 4, 5 & 6.

Board of Directors

Gaston Silva, Vornado Realty Trust
Daniel A. Biederman, 34th Street Partnership
Andrew Bauman, Morgan Stanley
Daniel Biederman, 34th Street Partnership
Louis Brause, Brause Realty, Inc.
Andrew Burnett, Burnett Equity
Mark Centoducati, Amazon
Alan Chun, Brookfield Property Partners
Jonathan Coun, Interpublic Group
Eli Daskal, B&H Photo & Video
Scott Domansky, PRD Realty
Jared L. Epstein, Aurora Capital Associates
Hal Fetner, Durst Fetner Associates
Joel G. Fisher, Madison Square Garden
Dr. Robin Garrell, CUNY Graduate Center
David P. Golab, WSP USA
David R. Greenbaum, Vornado Realty Trust
Bruce Goldner, Skadden, Arps, Slate, Meagher & Flom LLP
Eric Gural, GFP Real Estate
Stephen D. Haymes, Haymes Investment Co.
Michael Hirschhorn, Jenel Management
Louis Jerome, JEMB Realty Corp.
Steven J. Kaufman, Kaufman Organization
Sarah Kennedy, Zillow
Thomas King, AMC Networks Inc.
Patrick Kinzler, HLW International LLP
Jenna LaPietra, Accenture
Jason Lerner, Starbucks
Peter Levenson, The Kibel Companies LLC
James Lewis, 361 West 34th Street Corporation
Ephram Lustgarten, Global Holdings Management
Peter L. Malkin, Esq., Empire State Realty Trust
Esther McCarthy, Mercy College
Frank McCreay, Circle Realty Group
John C. McGinley, J.P. Morgan Chase
Brian Moroz, First Republic Bank
Martin Meyer, Meyer Equities
Charles Miller, Macy’s Law Department
Amit Patel, COVE Property Group
Berndt Perl, APF Properties
Ann Peterson, New Yorker Hotel
Edward Piccinich, SL Green Realty Corp.
Penry Price, LinkedIn
Andrew S. Ratner, The Feil Organization
Scorpio Rogers, Mercy College
Andrew Rothschild, Realty Advisory Board
Alan Schall, Tower 111 LLC
Gaston Silva, Vornado Realty Trust
Greg Sutherland, Elk Investors
Michael J. Sweeney, HNTB
William Thornton, The Continental
Kenneth Walsh, Adams & Company Real Estate LLC
Martin Whelan, Stout NYC
James Winter, The Segal Group
Eric Yu, TD Bank
Hon. Scott Stringer, Comptroller of the City of New York
Hon. Corey Johnson, Speaker of the Council of the City of New York
Hon. Jonnel Doris, Commissioner of Small Business Services
Hon. Gale Brewer, Manhattan Borough President
Kevin S. Corbett, New Jersey Transit
Philip Eng, Long Island Railroad
Lowell D. Kern, Manhattan Community Board 4
Vikki Barbero, Manhattan Community Board 5
Kyle Athayde, Manhattan Community Board 6


Dan Biederman, President


Kati Solomon, Vice President, Operations
Rachel Zurier, Director, Operations
Max Wycisk, Manager, Operations
Ben Bryden, Programming Manager, Operations
Liz Riegel, Receptionist/Office Manager/Research Assistant

Security and Sanitation

Kevin Ward, Vice President, Security and Operations
Vinny DeGennaro, Chief, Sanitation
Hugh Ross, Deputy Assistant Chief, Security
Jean Daniels, Clerk/Dispatcher

Capital Projects

Marc Boddewyn, Vice President, Capital Projects
Don Bussolini, Project Director
Neha Sabnis, Director, Urban Design
David Martin, Project Director
Rich DeRancy, Senior Project Manager
Robert Crews, Senior Maintenance Manager
Scott Giles, Senior Electrician
Angie Kim, Junior Architect


Maureen Hackett, Director of Horticulture
Amadou Thiam, Assistant Director of Horticulture

Retail and Visitor Services

Dan Pisark, Vice President, Retail Services
Quentin Robbins, Vice President, Visitor Services
Tricia Lewis, Director, Digital Media
Nancy Ng, Director, Special Events
Susie Sigel, Producer, Special Projects
Jason Feliciano, Manager, Visitor Services

Brand Partnerships and Events

Irene Vagianos, Vice President, Brand Partnerships and Events
Matt Castellan, Director, Brand Partnerships
Dan Fishman, Director, Public Events
Eric Mueller, Director, Graphic Design
Thomas Hamilton, Senior Graphic Designer
Rinesty Rusli, Manager, Events and Programming
Alice Cashman, Associate Director, Events

Accounting, IT, and Administration

Peter Ciriello, CFO
Inessa Kanevskaya, Deputy Controller
Kathleen Chalmers, Accountant
Claire Austin, Executive Assistant
Tomo Nakanmishi, Director, IT

Reports and Financial Statements

District Membership

If you are an owner, commercial or residential tenant of one of the buildings in the 34th Street Partnership District, download and complete this form.

Awards + Press

In 1989, at the request of then-Mayor Ed Koch, formation of the 34th Street Partnership began, and in 1992 the Partnership was officially established as one of New York’s first Business Improvement Districts. 34SP was instrumental in 34th Street’s dramatic renaissance in the 1990s, and has consistently been credited as innovators in the realm of public space management. As our efforts have grown, we continue to receive distinction for our work in the form of awards and mentions in some of New York’s most prominent media outlets.


The 34th Street Partnership has received various awards and honors in areas ranging from Design and Landscape Architecture to Neighborhood Development and Social Entrepreneurship. Read More


Media coverage of 34th Street has included feature articles and highlights in The New York Times, The New York Post, The Wall Street Journal, Crain’s, The Commercial Observer, and many others. Regional coverage has also been extensive on radio, television, and the Internet. Read More

Brand Partnerships + Advertising

The success of 34th Street’s exciting amenities and programs is linked to 34th Street Partnership’s ability to partner with leading brands and corporations. With millions of annual visitors, outstanding demographics and an unsurpassed ability to use the neighborhood’s assets to leverage and express a partner’s message, we are ready to work with your company to bring your offering to our patrons. Past partners include Target, H&M, Samsung, Macy’s, Mini Cooper, Ben & Jerry’s, Cracker Jack, Sports Illustrated, MasterCard, and many more.

Contact us

Please email our team at sponsorships@urbanmgt.com if you have a vision you would like to see come to life in the 34th Street District.

For street pole banner advertising inquiries, please contact events@urbanmgt.com.

Hold an Event

In order to determine whether your proposed event is appropriate for Herald or Greeley Square Park and to determine an appropriate site fee for your event, please email our events staff.


For large-scale events, it is recommended that you contact us as far in advance as possible, generally three to six months prior to your preferred event date(s).

Other events may be considered with a lead time of at least one to two months.

Events will be reviewed, usually within one to two weeks, at which point one of our events associates will contact you.

Event Fees

Site fees are based on the details submitted in a fully completed proposal. Estimated fees cannot be given until a complete proposal has been submitted and reviewed by the Events Department.

Herald and Greeley Squares receive no city, state, or federal money and are funded entirely by earned income. A large part of this revenue comes from fees charged to those who wish to use our park spaces for a commercial, profitable, promotional, or exclusive event. All site fees are used to operate, maintain, and improve the Squares’ beauty and functionality.


Herald & Greeley Squares

Forming a bowtie centered on 34th Street, these meticulously maintained jewels provide a place of respite for shoppers and office workers, and make a quintessentially “New York” backdrop for events, films, and photo shoots.

They are among the few green spaces in Midtown Manhattan and feature movable chairs and café tables, large sun-shielding umbrellas, and beautiful gardens that change throughout the year.

Broadway Boulevard

Broadway Boulevard is the stretch of three distinct pedestrian plazas located adjacent to Herald and Greeley Square Parks in the heart of the 34th Street Partnership Business Improvement District. The plazas and are available for cultural, private, and promotional/commercial activities. They are also the location of free fitness and dance classes offered each summer to the public.

About the 34th Street District

Herald and Greeley Squares are located at the crossroads of some of the city’s busiest and most heavily-used attractions, stores, and transportation hubs:

  • 600,000 commuters through Penn Station per day (over 200 million per year)
  • 38.5 million subway passengers per year at the Herald Square/34th Street subway station
  • 20 million shoppers visit Macy’s per year
  • 10.2 million PATH train users at the Greeley Square Park station each year
  • 4 million yearly sports fans, concert goers, and more at Madison Square Garden
  • 3.5 million visitors to the Empire State Building’s Observatory per year

Photos + Film Shoots

All film, video, and photo shoots in Herald or Greeley Square require a permit.

A 34th Street Partnership permit is required to shoot in any portion of the Square and its adjacent sidewalks.

Most shoots will be required to pay a site fee.

Why is there a fee to hold a shoot in a public park? 34th Street Partnership receives no city money and Herald and Greeley Squares are funded entirely by earned funds. A large part of this revenue comes from fees charged to those who wish to use the Squares for their own profitable, promotional, or exclusive use. All site fees are used to maintain and improve the park’s beauty and functionality.

Site fees are determined by the following criteria:
Complete the application including the site map indicating the exact location in the Square where you wish to shoot.

  • Type of shoot (editorial, commercial, stock, etc.)
  • Duration of shoot
  • Size of the crew
  • Amount of equipment and complexity of setup used
  • Location and amount of space used within the Squares
  • Publicity potential for the Squares


  • Neither people nor equipment are allowed in the flower beds or planters at any time
  • 34SP must have advance notice of all electrical needs, (e.g. whether or not you provide your own generators)
  • If you plan to conduct interviews of visitors, 34SP must pre-approve interview questions
  • 34SP must pre-approve of the script for scenes to be shot in the Squares.
  • All fees, insurance certificates, city permits, and final permit application must be received before permission to film will be granted

Applying for a Permit

Permit application

“Contribution” slot should be left empty, as a site fee will be determined by the 34SP Photo/Film Shoot Coordinator.

Upon receipt of your application, you will be notified of a site fee and if a certificate of insurance or damage deposit will be necessary.

Your completed application should be emailed to: film-photo@34bp.org or faxed to: 212-719-3499, Attn: Photo/Film Shoot Coordinator.

Timeline for Approval

Permit applications should be submitted as far in advance as possible, at least 48 hours prior to your proposed filming date.

Job Openings & Performance Opportunities

Come work with us, or perform in our district!

Operations Associate

The Bryant Park Corporation and 34th Street Partnership are hiring a full-time Operations Associate. The award-winning not-for-profit Business Improvement Districts share a mission to improve the quality of the commercial, physical, and public space environments in Midtown Manhattan.

This individual will be primarily responsible for coordinating free programs in both districts, including but not limited to fitness classes, concerts, and artistic workshops. Additional responsibilities may include conducting field inspections of streetscape assets, researching and presenting on urban planning and placemaking topics, and liaising with city agencies. This individual will also project manage the profitable Bryant Park Shop, including merchandise product development, running an online and physical store, and ownership of p&l, with a potential to develop into staff management and training. Responsibilities within the company will be added to this position if the individual demonstrates initiative, growth, and proficiency in their tasks.

The Operations Associate reports to the Vice President of Operations. Office hours are typically 9am – 5:30pm, Monday - Friday. Although they will report to the executive office of BPC/34SP, this position involves a significant amount of outdoor work and candidates should be comfortable operating in a variety of weather conditions. Due to the nature of managing events and a public space, candidates should also be willing to work on nights and weekends.

Due to the nature of managing events and a public space, candidates should also be willing to work on nights and weekends. This job is fully in-person, with no option for remote work. An ideal candidate would have a demonstrated interest in urban affairs, public spaces, economic development, and/or real estate.

How to Apply:

  • Bachelor’s Degree, preferably in a relevant course of study
  • Outgoing, mature, and assertive, with a “no job too small” attitude
  • Willingness, desire, and ability to drive programs from concept through execution
  • Ability to multi-task and work with several people at the same time
  • Excellent written, interpersonal, and verbal communication skills
  • Excellent budget and analytical skills
  • Responsible and detail-oriented with excellent observation skills
  • Availability and willingness to work evenings and weekends
  • Strong proficiency with Microsoft Office (Word, Excel, Outlook).
  • Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) is desirable but not required

To apply, please email your resume and cover letter to operationsjob@34bp.org with the subject line “Operations Associate.” Applications without a cover letter will not be considered. Phone calls and office visits will NOT be accepted.

Digital Media + Events Associate

Bryant Park Corporation and 34th Street Partnership are hiring a full-time Digital Media + Events Associate.The award-winning not-for-profit Business Improvement Districts share a mission to improve the quality of the commercial, physical, and public space environments in Midtown Manhattan.

Key Responsibilities:

Social Media Management
• Manage BPC and 34SP’s social media presences working both within our group and with sponsors
• Effectively reach our audiences and achieve meaningful engagement with them via our content
• Assist with the conception, creation and execution of social media marketing campaigns and amplifications
• Execute and manage paid campaigns across BPC social media channels, including lead generation, audience targeting, and A/B testing
• Oversee and moderate audience interaction during digital events on social media, including performance livestreams

• Create, curate, and maintain content calendars, including writing posts for Twitter, Facebook, Instagram, blog posts for web and other online content
• Support day-to-day social media efforts, including real-time social media requests from BPC staff, and daily content capture
• Fact-check, proofread and gain the needed approvals for social media content
• Execute live video on social such as Facebook, YouTube, and Instagram
• Produce video for social platforms and digital advertisements
• Assist with production of digital marketing materials for events, such as digital programs, and related QR codes
• Update and manage photography and video content on shared company servers

Listening & Reporting
• Utilize social listening tools to generate insights
• Partner with our team, and sponsors, to help translate our social media data into actionable reports that lead to optimization

• Partner with operational stakeholders to monitor comments and help determine when to respond and escalate, if appropriate
• Enforce Social Media Guidelines with the goal of safeguarding social media properties from offensive or off-topic comments

Web Management
• Maintain, update, and add functionality to Expression Engine-based websites
• Assist with Winter Village ticketing platform and other website-based bookings
• Establish, implement, and enforce web development standards and best practices
• Provide staff with Google Analytics data and reports to help assess online campaign effectiveness
• Research and implement web development solutions and recommend and evaluate web development opportunities
• Empower BPC staff to create and update web assets themselves by moving web properties to user-friendly systems, documenting procedures, and providing support

• Assist with planning and execution of some of the parks’ many events. Specific projects may include the iconic Bryant Park Movie Nights, theater performances and concerts, and outdoor educational and fitness classes.
• Act as a friendly and helpful ambassador for when helping with events
• Assist with promotion efforts related to the parks’ events
• Work outdoors in all seasons, interacting with park staff and event producers
• Comfortable with non-traditional hours
• Contribute to a variety of company-wide initiatives, like surveys, inspections of our assets, and research projects
• Handle department administrative tasks

Basic Qualifications
• Undergraduate degree in liberal arts or communications, marketing, advertising, public relations, media studies, business and/or related fields
• MS Excel, Word and PowerPoint
• Strong editorial judgment, writing skills and attention to detail
• Very savvy user of essential social media platforms (Instagram, Twitter, Facebook, LinkedIn, YouTube, TikTok)
• Creative mindset, intellectually curious and interested in illuminating the company’s thinking in accessible, clever ways
• Passion for and experience with managing social media presences and an interest in the latest digital trends
• Experience leading live video executions on social such as Facebook Live, Instagram Live or YouTube Live
• Working understanding of Photoshop, Illustrator, InDesign and other graphic design services and experience in video editing (Adobe Premiere) is a plus
• Ability to manage multiple priorities and thrive in a dynamic fast-paced environment with tight deadlines
• Proactive, team player with strong interpersonal skills, equally effective working independently and with groups
• Excellent project management and organizational skills
• Basic html knowledge a must
• Experience with CMS editing, Expression Engine experience a plus
• Demonstrated knowledge of user experience and user interface design best practices
• Experience with Google Analytics and SEO best practices

How to Apply:

To apply, please email your resume, writing sample, and cover letter to eventsjob@urbanmgt.com with the subject line “Digital Media and Events Associate.” Applications without a cover letter will not be considered. Phone calls and office visits will NOT be accepted.

Midtown Music - 'Ensemble in Residence'

The 34th Street Partnership seeks New York City-based music ensembles to join our roster of ‘Ensembles in Residence’ for our 2022 Midtown Music program.

Building on the success of the 2021 program which brought nearly 400 performances to Midtown, we are launching a brand new initiative to activate public spaces throughout the 34th Street district. Midtown Music aims to welcome people from all over the city, and the world, with 1,200 live music performances a year presented by multiple resident ensembles. We are looking for bands who represent New York City and are interested in a long-term partnership to be Ambassadors for one of the most densely populated urban areas in the world!

House bands will perform twice a day (12:30pm - 2pm and 4:30pm - 6pm), 5 days a week, year-round. Locations rotate daily throughout various outdoor stages within the 34th Street district, including Greeley Plaza, and Herald Square – outside the iconic original Macy’s!

The 34th Street Partnership helps manage, program and maintain 31 busy blocks in the heart of Manhattan. A bustling office district, the area is a gateway to the city for visitors from New Jersey, Long Island, and the entire eastern seaboard. It’s a magnet for tourists and fans of music and sports and of course, it is one of the greatest shopping districts in New York!

We are seeking ensembles with the following characteristics:
∙ Available 5 days a week, for an extended engagement.
∙ Five-piece or smaller, with preference for ensembles without drums.
∙ Preferably Acoustic – audible on a busy New York street or plaza without the need for electrical power
∙ Ambulatory – set-up and break down quickly in more than one location a day.
∙ Engaging – have the ability to captivate an itinerant audience.

This is an excellent platform for emerging or established acts alike - to grow and develop as a group, to workshop new concepts and material, or to simply share a passion for live music with an audience of over 200,000 spectators annually.

34th Street Partnership will provide all permits and permissions, plus a dedicated on-site House Manager. House Bands will also be paid a weekly fee, determined by the ensemble size.

Interested ensembles may apply here

Please note we are not accepting any phone inquiries, nor any physical application materials. Please do not send any CDs or press kits. Only applications submitted using the above form will be considered.

Contact Us

34th Street Partnership

1065 Avenue of the Americas
Suite 2400
New York, NY 10018

Phone: 212-719-3434
Fax: 212-719-3499

If you would like to send us your press kit, please send it to our mailing address.

We are always interested in hearing your thoughts and comments about the 34th Street Partnership. If you have a comment, suggestion, question or complaint, please direct it to one of the following email addresses.

Questions and Comments

If you have a question, comment or complaint, please email 34th Street Partnership.


If you would like more information about events or would like to find out how to hold an event in one of our public spaces, please email events@urbanmgt.com.

Information can also be found in the Hold an Event section of this site.


If you are from the press, and would like PR information about the 34th Street Partnership, please email press@urbanmgt.com.