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Herald Holiday Fair

A Midtown holiday destination 🎄
November 12, 2026 - January 3, 2027
Attractions, holiday shopping, eats + drinks
Open daily

 

Herald Holiday Fair, a winter destination bringing magical attractions, holiday shopping, delicious food and drinks - and fun for all ages - returns to Midtown Manhattan. The Fair, offering new experiences and surprises, will roll out in two stages, beginning Thursday, November 12, in Greeley Square, followed by a December 2 expansion in Herald Square.

attractions

The popular double-decker carousel returns to Greeley Square Park on November 12, 2026. Enjoy a spin (and the view from the top) with friends and family.

Find the snow slide in Greeley Square, south of the Christmas Carousel, and buy a ticket for 3 turns down the slide, fun for kids AND adults!

A VR experience: take a magical VR ride on Santa's Sleigh, the ultimate Christmas fun! Find it in Greeley Square Park.

The biggest, rockingest horse you'll ever ride. This giant horse is the photo op of the season, find it in Herald Square Park starting December 2, 2026!

Info

Christmas Carousel: $10 per person

Magical Sleigh Ride: $15 per person

Snow Slide: $15 per person, includes 3 slides

Giant Rocking Horse: $30 per group, includes photo

Please note: tickets can be purchased onsite only. All prices are subject to change.

Herald Holiday Fair is located on Broadway between 32nd and 36th Streets. 

32nd – 33rd Streets and Broadway 

  • Christmas Carousel
  • Magical Sleigh Ride: a VR experience  
  • Snow Slide 
     

34th – 36th Streets and Broadway

  • Market by Urbanspace
  • Giant Rrocking Horse photo op

Find Greeley Square Park

November 12, 2026 – January 3, 2027
Christmas Carousel, Magical Sleigh Ride, and Snow Slide
Open daily, 10am-10pm
(Closed on Thanksgiving Day)
 
December 2, 2026 – January 3, 2027
Market by Urbanspace
Open daily, 11am-9pm
Giant Rocking Horse
Open daily, 10am-10pm

Am I able to select the figurine I ride on ahead of time?
Specific figurines are not guaranteed to patrons, they are available first come, first served.

Will I be able to choose which deck I ride on?
Yes! When you reach the front of the line, you will be given the option of boarding the lower deck, or joining an additional line for the upper deck. Please be advised that wait times for the upper deck may be longer.

Is this a physically intense ride?
No, the Christmas Carousel is not particularly fast or intense, but riders should be prepared for change in direction, rapid movement, or momentary pauses. Please consult with your doctor ahead of time if you have any concerns.

Is the Christmas Carousel accessible to wheelchair users and others that may need an accommodation?
Yes! Patrons using wheelchairs or other mobility devices are welcome to ride, please see an associate for assistance using our ramp.

Does the ride close during rain or inclement weather?
Inclement weather will close the ride. Please follow us on social media @34thstreetnyc or keep an eye on our homepage here to stay updated on Christmas Carousel closures.

I purchased two tickets, may I ride back-to-back?
Each guest must exit after their ride ends. Guest wishing to ride again must rejoin the line

Snow Slide

Can I ride multiple times?
Yes! Each purchase includes 3 non-transferable rides. Each rider will be given a wristband with 3 redemption tags

Can I exit and re-enter if I have rides remaining?
Yes! To redeem a remaining ride after exiting, your wristband must remain attached to your wrist and have one or more redemption tags remaining. You must join the end of the line, there is no expedited entry.

Can I choose which lane I ride in?
At off-peak times, it may be possible to choose your lane, but during peak time lanes will be assigned by staff.

How many lanes are there? Can I ride with my friends?
There are 3 lanes. At off-peak times, it may be possible to ride alongside friends or family, but during peak time lanes will be assigned by staff. Staff can make accommodations for children under 10 to ride alongside their chaperone adult.

Is it a physically intense ride?
The snow slide involves a gravity-assisted descent over changing inclines and slippery surfaces, resulting in moderate speeds. Please consult with your doctor ahead of time if you have any concerns.

Is the ride accessible for wheelchair users or others that may need an accommodation?
Access to the ride is via staircase, you must be able to climb the staircase and carry your tube unassisted in order to ride

Does the ride close during inclement weather?
Inclement weather will close the ride. Please follow us on social media @34thstreetnyc or keep an eye on our homepage here to stay updated on ride closures.

Magical Sleigh Ride (VR)

Do I have to wear a headset to enjoy the experience?
While the headsets provide a 360 degree immersive experience, a screen is provided at the front of the sleigh for guests who do not wish to wear a headset.

Can I sit with my group?
The capacity of the sleigh is 8, split between two rows of 4. Groups may be asked by staff to fill in remaining open seats, meaning groups may be split between two rows. Individuals will seated on rows alongside other guests. Small children may not ride on the aisles.

I suffer from motion sickness, can I still ride?
The VR sleight is an immersive 4D experience. Riders should be prepared for change in direction, rapid movement, or momentary pauses. Guests may also choose to experience the ride without a headset, and may be seated in the front of the ride upon request. Please consult with your doctor ahead of time if you have any concerns.

I purchased two tickets, may I ride back-to-back?
Each guest must exit after their ride ends. Guest wishing to ride again must rejoin the line.

Does the ride close during rain or inclement weather?
Though the entry line is uncovered, the ride itself is covered and can continue to run in moderate weather. Please follow us on social media @34thstreetnyc or keep an eye on our homepage here to stay updated on any closures.

Giant Rocking Horse

What does my purchase include?
Each purchase is for one Rocking Horse ride, and includes a souvenir photo or GIF, where available. Each ride can accommodate up to 4 adults, or a group of 5 that includes a mix of children and adults, at staff discretion.

We are a group of 9, how many tickets do we need?

  • A group of 9 adults would need to split their group across 3 rides, meaning 3 tickets are required. Each group must exit after completing their ride.
  • A group of 9 that includes 2 or more children may be accommodated across two rides at staff discretion.

Is the ride accessible for wheelchair users or others that may need an accommodation?
This ride is access via a ladder - you must be able to climb and descend the ladder unassisted in order to ride

I purchased two tickets, may I ride in back-to-back groups?
Each guest must exit after their ride ends. Guest wishing to ride again must rejoin the line

How do I receive my photo?
coming soon...

Market by urbanspace

In Herald Square on Broadway between 34th and 36th Streets, the Urbanspace Market by Urbanspace kicks off on December 2, featuring returning holiday shop favorites and new vendors. Visitors can take their photo on the Giant Rocking Horse, try food and treats from local vendors, and sip a warm cocktail from the bar. Photo ops and games will be sprinkled throughout, ensuring there is something for everyone in this bustling 34th Street corridor.