Attractions, holiday shopping, eats + drinks
Open daily
Herald Holiday Fair, a winter destination bringing magical attractions, holiday shopping, delicious food and drinks - and fun for all ages - returns to Midtown Manhattan. The Fair, offering new experiences and surprises, will roll out in two stages, beginning Thursday, November 12, in Greeley Square, followed by a December 2 expansion in Herald Square.
The popular double-decker carousel returns to Greeley Square Park on November 12, 2026. Enjoy a spin (and the view from the top) with friends and family.
Find the snow slide in Greeley Square, south of the Christmas Carousel, and buy a ticket for 3 turns down the slide, fun for kids AND adults!
A VR experience: take a magical VR ride on Santa's Sleigh, the ultimate Christmas fun! Find it in Greeley Square Park.
The biggest, rockingest horse you'll ever ride. This giant horse is the photo op of the season, find it in Herald Square Park starting December 2, 2026!
Christmas Carousel: $10 per person
Magical Sleigh Ride: $15 per person
Snow Slide: $15 per person, includes 3 slides
Giant Rocking Horse: $30 per group, includes photo
Please note: tickets can be purchased onsite only. All prices are subject to change.
Herald Holiday Fair is located on Broadway between 32nd and 36th Streets.
32nd – 33rd Streets and Broadway
- Christmas Carousel
- Magical Sleigh Ride: a VR experience
- Snow Slide
34th – 36th Streets and Broadway
- Market by Urbanspace
- Giant Rrocking Horse photo op
Christmas Carousel, Magical Sleigh Ride, and Snow Slide
Open daily, 10am-10pm
(Closed on Thanksgiving Day)
Market by Urbanspace
Open daily, 11am-9pm
Giant Rocking Horse
Open daily, 10am-10pm
In Herald Square on Broadway between 34th and 36th Streets, the Urbanspace Market by Urbanspace kicks off on December 2, featuring returning holiday shop favorites and new vendors. Visitors can take their photo on the Giant Rocking Horse, try food and treats from local vendors, and sip a warm cocktail from the bar. Photo ops and games will be sprinkled throughout, ensuring there is something for everyone in this bustling 34th Street corridor.
