About Us
A premiere tourist destination encompassing NYC's greatest shopping corridor, storied public spaces, and landmark attractions, all in a 31-block district
Management + Board
The 34th Street Partnership (34SP) is a not-for-profit, private management company organized as a business improvement district (BID). 34SP is funded by assessments on property within its boundaries, fees from Herald and Greeley Squares’ concessions, and revenue generated by events in the squares. One of the most ambitious BIDs in the United States, 34SP receives no tax dollars, nor does it solicit funds from philanthropic donors. The public pays not one cent for the outstanding services and capital plant that the Partnership delivers.
Mission Statement
The 34th Street Partnership’s management team includes talented professionals in the fields of urban management, sanitation, security, industrial design, graphic design, horticulture, retail services, event planning and management, visitors’ services, and information systems. A privately funded organization with the responsibility of providing sanitation and security services over a 31-block area, 34SP also maintains over 2,000 pieces of street furniture, mostly of 34SP’s own design, and keeps the District green by maintaining trees and planters. Because of the public nature of its endeavors, 34SP cooperates closely with city agencies including New York City’s Police, Parks, Transportation, Sanitation, and Small Business Services departments to help ensure the safety and vibrancy of our neighborhood. Our Board of Directors includes District property owners, business owners and residents, the Mayor and Comptroller of NYC, the NYC Council Speaker, the Manhattan Borough President, and representatives from LIRR, NJ Transit, and Manhattan Community Boards 4, 5 & 6.
Board of Directors
- Chairman
- Gaston Silva, Vornado Realty Trust
- President
- Daniel A. Biederman, 34th Street Partnership
- Directors
- Jose E. Andrade, Thomas Publishing Co.
- Andrew Bauman, Morgan Stanley
- Daniel Biederman, 34th Street Partnership
- Louis Brause, Brause Realty, Inc.
- Mark Centoducati, Amazon
- Alan B. Chun, Brookfield Property Partners
- Jonathan Coun, Interpublic Group
- Eli Daskal, B&H Photo-Video-Pro Audio
- Mike Decataldo, Amtrak
- Scott Domansky, PRD Realty
- Jared L. Epstein, Aurora Capital Associates
- Hal Fetner, Durst Fetner Associates
- Joel G. Fisher, Madison Square Garden
- Dr. Robin Garrell, CUNY Graduate Center
- David P. Golab, WSP USA
- David R. Greenbaum, Vornado Realty Trust
- Bruce Goldner, Skadden, Arps, Slate, Meager & Flom
- Eric Gural, GFP Real Estate
- Stephen D. Haymes, Haymes Investment Co.
- Michael Hirschhorn, Jenel Management
- Louis Jerome, JEMB Realty Corp.
- Steven J. Kaufman, Kaufman Organization
- Sarah Kennedy, Zillow
- Thomas King, AMC
- Patrick Kinzler, HLW International LLP
- Jenna LaPietra, Accenture
- Jason Lerner, Starbucks
- Peter Levenson, Kibel Companies LLC
- James Lewis, 361 West 34th Street Corporation
- Ephram Lustgarten, Global Holdings Management
- Peter L. Malkin, Esq., Empire State Realty Trust
- Esther McCarthy, Mercy College
Frank McCreay, Circle Realty Group - John C. McGinley, J.P. Morgan Chase
- Martin Meyer, Meyer Equities
- Charles Miller, Macy’s
Amit Patel, COVE Properties - Berndt Perl, APF Properties
- Ann Peterson, New Yorker Hotel
- Edward Piccinich, SL Green Realty Corp.
- Penry Price, LinkedIn
- Andrew S. Ratner, The Feil Organization
Marcus Sanders, Starbucks - Alan Schall, Tower 111 LLC
- Gaston Silva, Vornado Realty Trust
- Greg Sutherland, Elk Investors
- Michael J. Sweeney, HNTB
- William Thornton, The Continental
- Kenneth Walsh, Adams & Company Real Estate LLC
- Martin Whelan, Stout NYC
- James Winter, Segal Group
- Eric Yu, TD Bank
- Ex-Officio
- Hon. Scott Stringer, Comptroller of the City of New York
- Hon. Corey Johnson, Speaker of the Council of the City of New York
- Hon. Jonnel Doris, Commissioner of Small Business Services
- Hon. Gale Brewer, Manhattan Borough President
- Kevin S. Corbett, New Jersey Transit
- Philip Eng, Long Island Railroad
- Lowell D. Kern, Manhattan Community Board 4
- Vikki Barbero, Manhattan Community Board 5
Molly Hollister, Manhattan Community Board 6
Staff
Operations
Kati Solomon, Vice President, Operations
Izzie Deixel, Deputy Director of Operations
Rachel Zurier, Operations Manager
Max Wycisk, Operations Analyst
Kevin Capuno, Receptionist/Office Manager/Research Assistant
Security
Kevin Ward, Vice President, Security and Operations
Jean Daniels, Clerk/Dispatcher
Capital Projects
Craig LaCaruba, Vice President, Capital Projects
Don Bussolini, Project Director
David Martin, Project Director
Rich DeRancy, Senior Project Manager
Robert Crews, Senior Maintenance Manager
Scott Giles, Senior Electrician
Horticulture
Maureen Hackett, Director of Horticulture
Amadou Thiam, Assistant Director of Horticulture
Retail and Visitor Services
Dan Pisark, Vice President, Retail Services
Quentin Robbins, Director of Visitor Services
Tricia Lewis, Director of Digital Media
Jason Feliciano, Assistant Manager of Visitor Services
Design
Ignacio Ciocchini, Vice President, Design
Julie Ember, Associate Director of Design
Eric Mueller, Associate Director of Graphic Design
Thomas Hamilton, Senior Graphic Designer
Neha Sabnis, Senior Urban Designer
Alexa Gonzalez, Senior Urban Designer
Emma Winick, Design Assistant
Brand Partnerships and Events
Irene Vagianos, Vice President, Brand Partnerships and Events
Alice Cashman, Associate Director of Events
Matt Castellan, Director of Brand Partnerships
Rinesty Rusli, Events and Programming Associate
Accounting and Administration
Peter Ciriello, CFO
Inessa Kanevskaya, Deputy Controller
Kathleen Chalmers, Accountant
Claire Austin, Executive Assistant
Information Technology
Tomo Nakanishi, IT Manager
Sanitation
Vinny DeGennaro, Director of Sanitation
John Francis, Deputy Director of Sanitation
Reports and Financial Statements
District Membership
If you are an owner, commercial or residential tenant of one of the buildings in the 34th Street Partnership District, download and complete this form.
Awards + Press
In 1989, at the request of then-Mayor Ed Koch, formation of the 34th Street Partnership began, and in 1992 the Partnership was officially established as one of New York’s first Business Improvement Districts. 34SP was instrumental in 34th Street’s dramatic renaissance in the 1990s, and has consistently been credited as innovators in the realm of public space management. As our efforts have grown, we continue to receive distinction for our work in the form of awards and mentions in some of New York’s most prominent media outlets.
Awards
The 34th Street Partnership has received various awards and honors in areas ranging from Design and Landscape Architecture to Neighborhood Development and Social Entrepreneurship. Read More
Press
Media coverage of 34th Street has included feature articles and highlights in The New York Times, The New York Post, The Wall Street Journal, Crain’s, The Commercial Observer, and many others. Regional coverage has also been extensive on radio, television, and the Internet. Read More
Brand Partnerships + Advertising
The success of 34th Street’s exciting amenities and programs is linked to 34th Street Partnership’s ability to partner with leading brands and corporations. With millions of annual visitors, outstanding demographics and an unsurpassed ability to use the neighborhood’s assets to leverage and express a partner’s message, we are ready to work with your company to bring your offering to our patrons. Past partners include Target, H&M, Samsung, Macy’s, Mini Cooper, Ben & Jerry’s, Cracker Jack, Sports Illustrated, MasterCard, and many more.
Contact us
Please email our team at sponsorships@urbanmgt.com if you have a vision you would like to see come to life in the 34th Street District.
For street pole banner advertising inquiries, please contact events@urbanmgt.com.
Hold an Event
In order to determine whether your proposed event is appropriate for Herald or Greeley Square Park and to determine an appropriate site fee for your event, please email our events staff.
Timeline
For large-scale events, it is recommended that you contact us as far in advance as possible, generally three to six months prior to your preferred event date(s).
Other events may be considered with a lead time of at least one to two months.
Events will be reviewed, usually within one to two weeks, at which point one of our events associates will contact you.
Event Fees
Site fees are based on the details submitted in a fully completed proposal. Estimated fees cannot be given until a complete proposal has been submitted and reviewed by the Events Department.
Herald and Greeley Squares receive no city, state, or federal money and are funded entirely by earned income. A large part of this revenue comes from fees charged to those who wish to use our park spaces for a commercial, profitable, promotional, or exclusive event. All site fees are used to operate, maintain, and improve the Squares’ beauty and functionality.
Locations
Herald & Greeley Squares
Forming a bowtie centered on 34th Street, these meticulously maintained jewels provide a place of respite for shoppers and office workers, and make a quintessentially “New York” backdrop for events, films, and photo shoots.
They are among the few green spaces in Midtown Manhattan and feature movable chairs and café tables, large sun-shielding umbrellas, and beautiful gardens that change throughout the year.
Broadway Boulevard
Broadway Boulevard is the stretch of three distinct pedestrian plazas located adjacent to Herald and Greeley Square Parks in the heart of the 34th Street Partnership Business Improvement District. The plazas and are available for cultural, private, and promotional/commercial activities. They are also the location of free fitness and dance classes offered each summer to the public.
About the 34th Street District
Herald and Greeley Squares are located at the crossroads of some of the city’s busiest and most heavily-used attractions, stores, and transportation hubs:
- 600,000 commuters through Penn Station per day (over 200 million per year)
- 38.5 million subway passengers per year at the Herald Square/34th Street subway station
- 20 million shoppers visit Macy’s per year
- 10.2 million PATH train users at the Greeley Square Park station each year
- 4 million yearly sports fans, concert goers, and more at Madison Square Garden
- 3.5 million visitors to the Empire State Building’s Observatory per year
Photos + Film Shoots
All film, video, and photo shoots in Herald or Greeley Square require a permit.
A 34th Street Partnership permit is required to shoot in any portion of the Square and its adjacent sidewalks.
Most shoots will be required to pay a site fee.
Why is there a fee to hold a shoot in a public park? 34th Street Partnership receives no city money and Herald and Greeley Squares are funded entirely by earned funds. A large part of this revenue comes from fees charged to those who wish to use the Squares for their own profitable, promotional, or exclusive use. All site fees are used to maintain and improve the park’s beauty and functionality.
Site fees are determined by the following criteria:
Complete the application including the site map indicating the exact location in the Square where you wish to shoot.
- Type of shoot (editorial, commercial, stock, etc.)
- Duration of shoot
- Size of the crew
- Amount of equipment and complexity of setup used
- Location and amount of space used within the Squares
- Publicity potential for the Squares
Guidelines
- Neither people nor equipment are allowed in the flower beds or planters at any time
- 34SP must have advance notice of all electrical needs, (e.g. whether or not you provide your own generators)
- If you plan to conduct interviews of visitors, 34SP must pre-approve interview questions
- 34SP must pre-approve of the script for scenes to be shot in the Squares.
- All fees, insurance certificates, city permits, and final permit application must be received before permission to film will be granted
Applying for a Permit
“Contribution” slot should be left empty, as a site fee will be determined by the 34SP Photo/Film Shoot Coordinator.
Upon receipt of your application, you will be notified of a site fee and if a certificate of insurance or damage deposit will be necessary.
Your completed application should be emailed to: film-photo@34bp.org or faxed to: 212-719-3499, Attn: Photo/Film Shoot Coordinator.
Timeline for Approval
Permit applications should be submitted as far in advance as possible, at least 48 hours prior to your proposed filming date.