More BID Programs


34th Street is one of the city’s cleanest districts, thanks to 34SP’s Sanitation Department. Working two shifts on weekdays and one on weekends, our team constantly clears the busy neighborhood of trash, removes handbills and graffiti from poles, walls, windows, and newsboxes, and keeps all street signs clean. We also power-wash our own pink granite corners and paint mailboxes, fire hydrants, and traffic control boxes. The team also keeps 34SP’s street furniture in good repair, and promptly reports to the appropriate city agency any physical dangers or quality-of-life nuisances.


34th Street Partnership’s in-house security team consists of 44 dedicated members who patrol the District 16 hours every day of the year. At a central monitoring station, our operator is in direct communication with NYPD dispatchers from the Midtown South Precinct, ready to alert them to any disturbance in the District. We also assist the NYPD by identifying illegal activities, preventing felonies, making arrests, removing illegal street vendors, and eliminating quality-of-life offenses. As a result of the combined efforts of 34SP and NYPD, 34th Street has been a low-crime area for nearly two decades.

Retail Services

It’s no secret that 34th Street is a great place to do business. One of the reasons is the built-in clientele. The district is, quite simply, constantly teeming with workers, sight-seers, and shoppers. For statistics on subway riders, pedestrian counts, retail sales and office worker population, contact 34SP’s Dan Pisark at 917-438-5126 or email him at

Our August 2018, and Back-to-school 2017 pedestrian counts illustrate how many people walk through the 34th Street district on a daily basis.

Capital Projects

Scaffolding Program

Sidewalk sheds, while a necessary part of city life, are often unsightly and can put a damper on street-level retail business. Our Scaffolding Program, led by Craig LaCaruba and Maureen Hackett, offers free advice on how to make your sidewalk shed look attractive and minimize damage to trees around your building. Contact Craig at 917-438-5132, or at

Sidewalk Repair


In 2008, 34SP formed a Sidewalk Committee to take on the responsibility of seeing that the neighborhoods sidewalks are in good repair and free of damage that may be unsightly or cause injury. This project, which depends on the cooperation of building owners and managers, has been highly successful.

Download the Sidewalk Repair Program Brochure

Sponsorship & Business Opportunities


The success of 34th Street Partnership’s exciting amenities and programs is linked to our ability to partner with leading brands and corporations. We are ready to work with your company to bring your offering to our patrons.

Contact our team at if you have a vision you would like to see come to life in the 34th Street district.



Hanging attractive advertising banners from the 34th Street District’s lightpoles is a surefire way to guarantee that hundreds of thousands of eyes will see your brand each day. Cemusa, the international outdoor advertising company, has exclusive rights to hang banners from district lightpoles, and also operates five bus shelter-sized advertising panels at Herald and Greeley Squares. For information on utilizing these outstanding advertising platforms, contact contact Denise Levine, Cemusa’s VP of Sales, at 646-312-8524, or email her at