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34th Street Partnership Renews Lease in 212 West 35th Street

​September 16, 2015

Liam La Guerre, The Commercial Observer

The not-for-profit 34th Street Partnership, a BID (business improvement district), signed a five-year lease renewal for its 5,731-square-foot space on the third floor of 212 West 35th Street, Commercial Observer has learned.

A tenant in the 16-story office building between Seventh and Eighth Avenues since 1996, the organization will continue its work to enhance the area around the 34th Street commercial strip from that location. Asking rents in the deal were in the high $40s per square foot range, according to a representative for the landlord, David Kay Associates.

The 34th Street Partnership provides sanitation and security services over a 31-block area. The group also gives assistance to small retailers within its operating region.

Its district map extends from 11th to Park Avenues between West 30th and West 36th Streets, and includes Herald and Greeley Squares, and Madison Square Garden. It currently provides services to more than 250 stores, ranging from small boutiques shops to national chains. 

“34SP’s unparalleled location at 212 West 35th Street had allowed us to grow into one of the most ambitious BIDs in the nation,” Daniel Biederman, president of the 34th Street Partnership, said in prepared remarks. “The organization’s decision to extend its lease reflects its commitment to keeping one of NYC’s most popular shopping districts attractive to businesses, residents and visitors.”

Steven Kaufman and Barbara Raskob of the Kaufman Organization represented David Kay Associates in the deal, while William Cohen of Newmark Knight Grubb Frank represented the tenant.

The 34th Street Partnership shares the building with an IT staffing agency called Park Hudson, and Urban Attitudes, a merchandising, manufacturing and importing company of retail products and gifts. The BID also has an executive office location at 1065 Avenue of the Americas near Bryant Park.