About Us

A premiere tourist destination encompassing NYC's greatest shopping corridor, storied public spaces, and landmark attractions, all in a 31-block district

Management + Board

The 34th Street Partnership (34SP) is a not-for-profit, private management company organized as a business improvement district (BID). 34SP is funded by assessments on property within its boundaries, fees from Herald and Greeley Squares’ concessions, and revenue generated by events in the squares. One of the most ambitious BIDs in the United States, 34SP receives no tax dollars, nor does it solicit funds from philanthropic donors. The public pays not one cent for the outstanding services and capital plant that the Partnership delivers.

Mission Statement

The 34th Street Partnership’s management team includes talented professionals in the fields of urban management, sanitation, security, industrial design, graphic design, horticulture, retail services, event planning and management, visitors’ services, and information systems. A privately funded organization with the responsibility of providing sanitation and security services over a 31-block area, 34SP also maintains over 2,000 pieces of street furniture, mostly of 34SP’s own design, and keeps the District green by maintaining trees and planters. Because of the public nature of its endeavors, 34SP cooperates closely with city agencies including New York City’s Police, Parks, Transportation, Sanitation, and Small Business Services departments to help ensure the safety and vibrancy of our neighborhood. Our Board of Directors includes District property owners, business owners and residents, the Mayor and Comptroller of NYC, the NYC Council Speaker, the Manhattan Borough President, and representatives from LIRR, NJ Transit, and Manhattan Community Boards 4, 5 & 6.

Board of Directors

Chairman
Gaston Silva, Vornado Realty Trust
President
Daniel A. Biederman, 34th Street Partnership
Directors
Jose E. Andrade, Thomas Publishing Co.
Andrew Bauman, Morgan Stanley
Jon Bloostein, Heartland Brewery
Louis Brause, Brause Realty, Inc.
Joshua Burell, Urban Outfitters
Mark Centoducati, Amazon
Alan B. Chun, Brookfield Property Partners
Jonathan Coun, Interpublic Group
Eli Daskal, B&H Photo-Video-Pro Audio
Mike Decataldo, Amtrak
Scott Domansky, PRD Realty
Robert Doodian, AMC
Jared L. Epstein, Aurora Capital Associates
Leif Erickson, Starbucks
Hal Fetner, Durst Fetner Associates
Joel G. Fisher, Madison Square Garden
David R. Greenbaum, Vornado Realty Trust
Eric Gural, Newmark Knight Frank
Stephen D. Haymes, Haymes Investment Co.
Michael Hirschhorn, Jenel Management
Louis Jerome, JEMB Realty Corp.
Steven J. Kaufman, Kaufman Organization
Peter Levenson, Kibel Companies LLC
James Lewis, 361 West 34th Street Corporation
Peter L. Malkin, Esq., Empire State Realty Trust
Martin Meyer, Meyer Equities
Charles Miller, Macy’s
Mai Oto, Uniqlo
Ann Peterson, New Yorker Hotel
Edward Piccinich, SL Green Realty Corp.
Penry Price, LinkedIn
Gary Pruitt, Associated Press
Andrew S. Ratner, The Feil Organization
Dr. Chase F. Robinson, CUNY Graduate Center
Alan Schall, Tower 111 LLC
Larry Shields, Balmer Parc LLC
Eddie Sitt, Sitt Asset Management
Greg Sutherland, Elk Investors
Michael J. Sweeney, HNTB
William Thornton, The Continental
Kenneth Walsh, Adams & Company Real Estate LLC
Martin Whelan, Stout NYC
Eric Yu, TD Bank
Ex-Officio
Hon. Bill de Blasio, Mayor of the City of New York
Hon. Scott Stringer, Comptroller of the City of New York
Hon. Melissa Mark-Viverito, Speaker of the Council of the City of New York
Hon. Gale Brewer, Manhattan Borough President
Gregg Bishop, Commissioner of Small Business Services
Veronique Hakim, New Jersey Transit
Helena E. Williams, Long Island Rail Road
Dolores Rubin, Manhattan Community Board 4
Vikki Barbero, Manhattan Community Board 5
Rick Eggers, Manhattan Community Board 6

Staff

Dan Biederman, President

Operations

Kati Solomon, Director of Operations
Maureen Devenny, Operations Manager
Izzie Deixel, Operations Associate
Rachel Zurier, Operations Associate
Michael Sampson, Operations Data Analyst
Brian Schliessman, Park Manager
Owen Harrang, Operations Analyst

Security

Dick Dillon, Vice President, Security & Operations
Jim Albert, Chief of Security

Capial Projects

Craig LaCaruba, Vice President, Capital Projects
Don Bussolini, Project Director
David Martin, Project Director
Rich DeRancy, Senior Project Manager

Horticulture

Maureen Hackett, Director of Horticulture
Amadou Thiam, Assistant Director of Horticulture

Retail and Visitor Services

Dan Pisark, Vice President, Retail Services
Paul Romero, Director of Tourism and Visitor Services
Quentin Robbins, Deputy Director of Tourism and Visitor Services
Nancy Ng, Manager of Visitor Services
Susie Sigel, Special Projects
Jenna Stein, Assistant Manager, Special Projects
Tricia Lewis, Director of Digital Media
Kevin Clyne, District Planner

Design

Ignacio Ciocchini, Vice President, Design
Julie Ember, Associate Director of Design
Eric Mueller, Senior Graphic Designer
Thomas Hamilton, Graphic Designer
Neha Sabnis, Senior Urban Designer
Alexa Gonzalez, Senior Urban Designer

Events

Ethan Lercher, Director of Public Events
Dan Fishman, Public Events Manager

Brand Partnerships

Irene Vagianos, Director of Brand Partnerships
Alice Cashman, Associate Director of Events
Rossini Yen, Events Manager
Nina Coveney, Events Manager
Matt Castellan, Brand Relations Manager
Willa Brock, Events and Programming Associate

Finance

Peter Ciriello, Comptroller & CFO
Inessa Kanevskaya, Deputy Controller
Claire Austin, Administrative Assistant
Tomo Nakanishi, IT Manager
Matthew Giris, IT Support Associate
Max Wycisk, Receptionist / Office Manager / Research Assistant

Reports and Financial Statements

District Membership

If you are an owner, commercial or residential tenant of one of the buildings in the 34th Street Partnership District, download and complete this form.

Awards + Press

Since the launch of the 34th Street Partnership in 1989, then one of New York’s first Business Improvement Districts, the Partnership has consistently been credited as innovators in the realm of public space management. As our efforts have grown, we continue to receive distinction for our work in the form of awards and mentions in some of New York’s most prominent media outlets.

Awards

The 34th Street Partnership has received various awards and honors in areas ranging from Design and Landscape Architecture to Neighborhood Development and Social Entrepreneurship. Read More

Press

Media coverage of 34th Street has included feature articles and highlights in The New York Times, The New York Post, The Wall Street Journal, Crain’s, The Commercial Observer, and many others. Regional coverage has also been extensive on radio, television, and the Internet. Read More

Brand Partnerships

The success of 34th Street’s exciting amenities and programs is linked to 34th Street Partnership’s ability to partner with leading brands and corporations. With millions of annual visitors, outstanding demographics and an unsurpassed ability to use the neighborhood’s assets to leverage and express a partner’s message, we are ready to work with your company to bring your offering to our patrons. Past partners include Target, H&M, Samsung, Macy’s, Mini Cooper, Ben & Jerry’s, Cracker Jack, Sports Illustrated, MasterCard, and many more.

Contact us

Please email our team at sponsorships@urbanmgt.com if you have a vision you would like to see come to life in the 34th Street District.

Hold an Event

In order to determine whether your proposed event is appropriate for Herald or Greeley Square Park and to determine an appropriate site fee for your event, we ask that you submit a proposal. Please provide information and answer all outlined questions to the best of your ability. Elaborate whenever possible to provide a full and clear description of your proposed event.

For more information on how to hold an event, please download the Event Planning Guide.

Timeline

For large-scale events, it is recommended to submit your proposal as far in advance as possible, generally three to six months prior to your preferred event date(s).

Proposals for other events may be considered with a lead time of at least one to two months.

Complete proposals will be reviewed as soon as possible, usually within one to two weeks, at which point one of our events associates will contact you.

Event Fees

Site fees are based on the details submitted in a fully completed proposal. Estimated fees cannot be given until a complete proposal has been submitted and reviewed by the Events Department.

More information about fees can be found in the Event Planning Guide.

Herald and Greeley Squares receive no city, state, or federal money and are funded entirely by earned income. A large part of this revenue comes from fees charged to those who wish to use our park spaces for a commercial, profitable, promotional, or exclusive event. All site fees are used to operate, maintain, and improve the Squares’ beauty and functionality.

Locations

Herald & Greeley Squares

Forming a bowtie centered on 34th Street, these meticulously maintained jewels provide a place of respite for shoppers and office workers, and make a quintessentially “New York” backdrop for events, films, and photo shoots.

They are among the few green spaces in Midtown Manhattan and feature movable chairs and café tables, large sun-shielding umbrellas, and beautiful gardens that change throughout the year.

Broadway Boulevard

Broadway Boulevard is the stretch of three distinct pedestrian plazas located adjacent to Herald and Greeley Square Parks in the heart of the 34th Street Partnership Business Improvement District. The plazas and are available for cultural, private, and promotional/commercial activities. They are also the location of free fitness and dance classes offered each summer to the public.

About the 34th Street District

Herald and Greeley Squares are located at the crossroads of some of the city’s busiest and most heavily-used attractions, stores, and transportation hubs:

  • 600,000 commuters through Penn Station per day (over 200 million per year)
  • 38.5 million subway passengers per year at the Herald Square/34th Street subway station
  • 20 million shoppers visit Macy’s per year
  • 10.2 million PATH train users at the Greeley Square Park station each year
  • 4 million yearly sports fans, concert goers, and more at Madison Square Garden
  • 3.5 million visitors to the Empire State Building’s Observatory per year

Types of Events

Photos + Film Shoots

All film, video, and photo shoots in Herald or Greeley Square require a permit.

A 34th Street Partnership permit is required to shoot in any portion of the Square and its adjacent sidewalks.

Most shoots will be required to pay a site fee.

Why is there a fee to hold a shoot in a public park? 34th Street Partnership receives no city money and Herald and Greeley Squares are funded entirely by earned funds. A large part of this revenue comes from fees charged to those who wish to use the Squares for their own profitable, promotional, or exclusive use. All site fees are used to maintain and improve the park’s beauty and functionality.

Site fees are determined by the following criteria:
Complete the application including the site map indicating the exact location in the Square where you wish to shoot.

  • Type of shoot (editorial, commercial, stock, etc.)
  • Duration of shoot
  • Size of the crew
  • Amount of equipment and complexity of setup used
  • Location and amount of space used within the Squares
  • Publicity potential for the Squares

Guidelines

  • Neither people nor equipment are allowed in the flower beds or planters at any time
  • 34SP must have advance notice of all electrical needs, (e.g. whether or not you provide your own generators)
  • If you plan to conduct interviews of visitors, 34SP must pre-approve interview questions
  • 34SP must pre-approve of the script for scenes to be shot in the Squares.
  • All fees, insurance certificates, city permits, and final permit application must be received before permission to film will be granted

Applying for a Permit

“Contribution” slot should be left empty, as a site fee will be determined by the 34SP Photo/Film Shoot Coordinator.

Upon receipt of your application, you will be notified of a site fee and if a certificate of insurance or damage deposit will be necessary.

Your completed application should be emailed to: events@urbanmgt.com or faxed to: 212-719-3499, Attn: Photo/Film Shoot Coordinator.

Timeline for Approval

Permit applications should be submitted as far in advance as possible, at least 48 hours prior to your proposed filming date.

Job Openings

If you are interested in working at the 34th Street Partnership, please send your resume and a cover letter to jobs@urbanmgt.com or fax it to 212-719-3499.

Visitor Services Representative

34th Street Partnership, an award-winning Business Improvement District, is seeking a Visitor Services Representative.

Interested parties should view this page for more information.

Volunteer

34th Street Partnership is currently recruiting volunteers for various projects. If you are interested in helping out, email your resume with short cover letter to volunteer@urbanmgt.com.

Contact Us

34th Street Partnership

1065 Avenue of the Americas
Suite 2400
New York, NY 10018

Phone: 212-719-3434
Fax: 212-719-3499

If you would like to send us your press kit, please send it to our mailing address.

We are always interested in hearing your thoughts and comments about the 34th Street Partnership. If you have a comment, suggestion, question or complaint, please direct it to one of the following email addresses.

Events

If you would like more information about events or would like to find out how to hold an event in one of our public spaces, please email events@urbanmgt.com.

Information can also be found in the Hold an Event section of this site.

Questions and Comments

If you have a question, comment or complaint, please email 34st@urbanmgt.com.

Press

If you are from the press, and would like PR information about the 34th Street Partnership, please email press@urbanmgt.com.